The Hindu Business Line : Friday, October 03, 2003

Van Heusen to target fresh entrants to corporates
APPAREL major Madura Garments has introduced a new recruitment price for its premium corporate wear brand Van Heusen targeted at fresh entrants to the corporate world. Van Heusen has introduced `Fundamentals' range of shirts, both in plains and ... More

Coke lines up steps to boost festive season sales
GIVING an impression that `business is as usual,' Coca Cola India, has changed its strategy to focus on business rather than getting bogged down by recent controversy kicked up by the report on pesticide contents by the New Delhi-based, Centre ... More

AXN plans catering to Hindi audience
AXN India, the action and adventure channel from the One Alliance stable, is looking to introduce dubbed programmes in Hindi in about six months. The move, from being a 100 per cent English channel to one that `speaks' Hindi too, will provide ... More

Star TV to make 3 big budget films with UTV
STAR TV is yet another entrant into the production of Bollywood films. It has entered into a deal with content company, UTV, to produce three big budget movies in the first phase. Star is expected to fund the production of these three movies, ... More

EVENTS

Nightingale diary expo
KOCHI: Nightingale brand of paper products conducted an exhibition here on Wednesday displaying its newly launched 264 variants of diaries. The range includes diaries for professionals such as doctors, engineers, managers, for ... More

ADVERTISING

Two-wheelers continue to drive print advertising
THE two-wheeler category has been among the biggest advertisers in print in the last few years, and continues to be one so far this year, accounting for 6 per cent of all print advertising. But scooters, once considered the quintessential ... More

PROMOTIONS & OFFERS

Team Samsung brings in two more new faces
SPRUCING up for the festive season, Samsung has signed up two new faces to be part of its Team Samsung. Cricketing stars Zaheer Khan and Ashish Nehra have been added to the team, replacing Javagal Srinath. The change also increases the ... More

Classic Polo's Diwali offer
KOCHI: Classic Polo, the flagship brand of the Royal Classic Group, will offer `Diwali Dhamaka', a mega consumer offer in October. Classic Polo will offer a `scratch n win' contest for every purchase made over Rs 300. The lucky prizes ... More

RETAILING

Hughes Escorts plans e-retail chain
"Through this initiative, we are targeting the B2C (business to consumer) application space. We are creating infrastructure for corporates and banks to reach out to their customers," says Mr Vaidya. More

Kodak India rejigs retail strategy
WITH a cola-like aim to be `within an arm's reach,' Kodak India has rejigged its retail operations to strengthen its network. The $12-billion Eastman Kodak is focusing its energies on India, along with China, Russia and Brazil, and growth in ... More

Brand Quest

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