The Hindu Business Line : Wednesday, November 05, 2003

Birla Sun Life, KVB in pact
BIRLA Sun Life Insurance has entered into an agreement with Karur Vysya Bank (KVB) here on Tuesday, under which the bank will sell Birla Sun Life's insurance policies. Officials said that the bank was expected to earn a premium income of Rs 1.5 ... More

Encyclopaedia Britannica to focus on schoolbooks
ENCYCLOPAEDIA Britannica (India) plans to increase its focus on schoolbooks and vernacular editions, as part of a long-term objective to penetrate more markets. It has been collaborating with educational boards such as the CBSE and ICSE to create ... More

ADVERTISING

Specialist A&M, media magazines make a pitch again
International exposure to media trends is also expected to happen through the launch of the UK-based Haymarket Group's magazine, Media, which is expected to hit the stands in India in January 2004. More

TV channels' rate cards losing relevance
WHAT the prime lending rate is to banks, the rate card is to television channels — both convey `critical' information to borrowers or advertisers. The similarity extends to their increasing insignificance over the years. While bankers ... More

CHANNELS AND FRANCHISES

Apollo to empower dealers to perform claim settlement
IN an increasingly service-oriented tyre industry, companies are adopting new practices and procedures to stay competitive. The Rs 2,000-crore Apollo Tyres Ltd has embarked on a new initiative that aims to empower a select group of its ... More

MARKET SHARES

Electrolux Kelvinator upbeat on growth prospects
ELECTROLUX Kelvinator India Ltd is expected to swing to black only in 2005. Its advertising account is up for grabs. The company is clear on some matters: It will continue to build on its positioning, `Nurturing Hopes, Nourishing Life,'; it will ... More

BRANDS

Tata Tea brand to be strengthened
TATA Tea Ltd (TTL) would continue to invest in Tata Tea brand in the backdrop of competition from regional and local brands and unbranded tea. The company would also employ innovation based on consumer insight to modernise category and enable ... More

NEW PRODUCTS & SERVICES

Beauty soap launched in Kerala
KOCHI: Henkel SPIC India Ltd on Monday launched Chek beauty soap in the Kerala market. This will be Henkel's maiden venture into the Rs 1,600-crore sub-popular toilet soap market of the country, Mr A. Satishkumar, Managing Director of the ... More

Anti-anaemia drug launched
TARGETTING the side-effects posed by the drugs used to treat iron deficiency (anaemia), Vanguard Therapeutics Pvt Ltd (VTPL), the city-based pharmaceutical formulations company, has launched a drug using novel drug delivery system. Addressing a ... More

Brand Quest

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