The Hindu Business Line : Friday, November 14, 2003

Apollo's low-cost treatment draws patients from West
LOW cost of treatment for a standard that matches that of the West has drawn a group of patients from developed countries to Apollo Hospitals. Two British nationals and a Canadian undergoing treatment at Apollo, Chennai, were introduced to the ... More

Dial Airtel and hear Nehru, for a cause
DO you long to hear the the emotion-filled speech of Pandit Jawaharlal Nehru, particularly the `Tryst with destiny', even for some fleeting moments? Are you moved by the plight of poor children and would love to help them in, however, small a ... More

CUSTOMER RELATIONSHIP MANAGEMENT

GM seeks to build loyalty through events
IN a bid to strengthen the relationship with its customers, General Motors (GM) has struck upon a marketing strategy to hold interactive events for its existing customers. For starters, the company has organised an event for all Optra owners in ... More

EVENTS

Application of neuroscience to study ad response
Advertising that violates the operational principles of the brain will not work well, says Mr Coburn. More

`Brand's share of customer loyalty is important not its market share'
THE consumer today is not satisfied with status quo, and that requires marketers and advertisers to change the way they communicate with the consumer constantly. Brands must create enduring relationships with consumers, who despite their obvious ... More

Next year acid test, says Star's Kohli
WITH the ABP Group having recently picked up 74 per cent stake in Media Content and Communication Services (MCCS), the company set up to broadcast Star News, the channel is busy building on the "positives" of the association. "While there have ... More

Buck up, time to turn global champions...
RAPID economic growth notwithstanding, to "earn the right to be called a superpower," Asia must create globally successful companies. Asia is expected to contribute over 30 per cent of the growth in world gross domestic product (GDP) over the ... More

`For BBC India is biggest market outside Europe'
THE `Global Local Conflict' in the words of Ms Jane Gorard, Director of Marketing, BBC World, UK, is all about brands having had to move up a gear to keep pace, predict trends and give it their best shot at staying ahead in the game. "The ... More

Wherever you go, cricket follows
AT the evening's dinner at the Rambagh golf and polo club, the dress code was `sporty,' and some captains of the industry turned up in track pants and sneakers. The star attraction — besides beauty queen Lara Dutta — was the giant ... More

RETAILING

Reliance WebWorld outlets to host MS game contest
RELIANCE Infocomm plans to set up 2,000 more WebWorld outlets, its retail digital entertainment and communication centres, within the next year. The Reliance WebWorld Chief Executive Officer, Mr Sarup Chowdhary, told newspersons on Thursday ... More

NEW PRODUCTS & SERVICES

Hasbro launches Primo Cotton trousers
HASBRO, a 12-year-old menswear company that opened its second exclusive outlet here on Thursday, has launched wrinkle-free and stain-free `Primo Cotton' trousers that would be on racks from Friday. The new trousers are targeted at the young ... More

Whirlpool microwave oven
KOCHI: Whirlpool, one of the leading companies in home appliances, has introduced a new range of MagiCook Microwave oven with industry first functions and features in the Kerala market. The Whirlpool MagiCook 22Gsi has a host of sixth ... More

New mosquito repellent
KOCHI: The Kochi-based MDA (SA) Pvt Ltd has launched Rahul's mosquito repellents in the Kerala market. The product range included mosquito coils, mats and liquid vaporisers. Mr Anil Varma, Managing Director, said the company would set up ... More

Brand Quest

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