The Hindu Business Line : Samsung unveils new range of digital products

SAMSUNG India Electronics Ltd has launched a range of digital products, including notebook computers, as it aims to emerge as a `digital lifestyle' company in the country.

Samsung will sell in the country Wi-Fi-enabled notebooks, printers, MP3 players and digital cameras, all wireless-enabled, company officials said here at a press conference.

The notebooks, called `NotePCs', are priced from Rs 90,990 to Rs 1.57 lakh, said Mr Vivek Prakash, Vice-President, IT Products Division. Prices of other products have not yet been finalised.

NotePCs have a thickness of less than an inch, weigh 1.8 kg and will have a longer battery life, he claimed.

"The wireless market in India has been booming. India is the third fastest growing mobile computing market in Asia and there is an immense opportunity for marketing lifestyle electronics products that improve user convenience and productivity in the country," he said.

Samsung will also launch a multi-crore marketing campaign for the notebooks, with a theme of `Life Uncommon - The Digital Lifestyle Experience.'

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Samsung unveils new range of digital products