MARKETING
STRATEGY
Coca-Cola India to cover 3 more nations
THE Coca-Cola Company's India division has been expanded to cover three new countries - Nepal, Bangladesh and Sri Lanka. The division now represents six countries including India, Bhutan and the Maldives. According to Mr Sanjiv Gupta, ...
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Broadcaster WorldSpace set to go pay
THE satellite-based free-to-air digital audio broadcaster, WorldSpace, is set to go pay. The radio service will be repositioned by the end of this month, confirmed Mr Sanjay Ramakrishnan, Head, Marketing. The broadcaster also plans `Experience ...
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Architectural hardware co Hafele India to set up 3 design centres
HAFELE, furniture fittings and architectural hardware company that made its entry into India in May 2003, is setting up three design centres in Delhi, Mumbai and Bangalore at over Rs 1 crore each. According to Mr Jurgen Wolf, Managing ...
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Kawasaki dealers to sell Bajaj bikes in Philippines
BAJAJ Auto has announced that it would be selling its vehicles in the Philippines beginning February this year, which would be assembled at Kawasaki Heavy Industries' plant, and sold by 600 Kawasaki dealers in the country. According to Mr ...
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Mother's Recipe to expand range; McKinsey to advise on strategy
WIDENING its ethnic offerings, Mother's Recipe, the brand of pickles acquired by Desai Brothers from ADF (American Dry Fruits) is planning to expand its range. McKinsey is advising it on the strategy to grow faster in the FMCG business. From ...
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News channel soon from Adhikari Brothers
YET another channel is readying to go on air. The promoters of Sri Adhikari Brothers Television Network Ltd and SAB TV, Mr Gautam Adhikari and Mr Markand Adhikari, are planning to launch a 24-hour current affairs and news channel by ...
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ADVERTISING
Aaren Initiative to offer ad services for malls, multiplexes
AAREN Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has launched a special advertising service for malls and multiplexes. In a start to the new initiative, Aaren has already bagged the marketing rights of ...
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Fresh ad campaign for Bada Thums Up
COCA-COLA India took its affordability strategy a step forward today by launching its popular Thums Up in 300 ml pack at Rs 6. To drive this strategy is a new action-packed Thums Up commercial, starring Brand Ambassador Akshay Kumar. The ...
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NEW PRODUCTS & SERVICES
Nissan to launch sports utility vehicle in India
AFTER watching the Indian market from the sidelines for years, the Japanese passenger car major, Nissan Motors, has finally lined up its foray into the Indian market with the X-TRAIL, its successful sport utility vehicle (SUV).The X-TRAIL, which ...
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Tata Motors unveils new models — Indigo Marina, new version Indica, Indiva MPV and more
Tata Motors has launched a new version of its best selling small car the Indica V2. The new V2 that incorporates a number of external features, including a new headlamp and tail-lamp cluster, and a few interior changes is set to be available ...
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Brand Quest
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