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Our Bureau

Bangalore , Jan. 28

TARANG Software Technologies has signed up a product development deal with US-based Decisive Analytics LLC.

As part of the deal, Tarang would be building " Continuous market intelligence system", a Web-based software tool for Decisive Analytics from its Bangalore development centre.

Through this new tool, Decisive Analytics aims to help its enterprise clients to design, perform, manage, analyse and share marketing data projects. The tool is aimed mainly at the consumer goods company.

Mr V. Rama Kumar, Chairman and CEO, Tarang Software, said the company was setting up a separate 15-member offshore development centre for developing this tool. The first version of the tool is expected to come out over the next four months. The deal may stretch up to 18 months as the company would be coming with newer versions including multi-lingual versions.

However, Mr Ramakumar declined to comment on the size of the deal even while stating that it would help his firm to foray into newer areas such as analytics and business intelligence.

"We saw financial incentive in moving this product development to India" said Mr Charles Nemetz, CEO, Decisive Analytics, adding that the company expected to save significantly by outsourcing the development.

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