The Hindu Business Line : Monday, February 02, 2004

STRATEGY
In-film placements: After colas and cars, it's news channels now
WHAT'S common between the two recently released Hindi flims - Khakee and Ek Hasina Thi? Besides the fact that the two movies have fared well at the box office, Hindi news channels, Aaj Tak and Star News have been prominently ... More

ADVERTISING
Concept bags ONGC divestment account
CONCEPT Communication Ltd, an integrated financial communications agency, has bagged the biggest IPO account in Indian corporate history — the disinvestment of Government's stake in Oil and Natural Gas Corporation. In addition to ONGC, it ... More

PROMOTIONS & OFFERS
Brawdy bird
The Ford Thunderbird that American actress Halle Berry drove in the James Bond movie Die Another Day on display in Mumbai.

RETAILING
Chennai's own fashion street
CHENNAI's Cotton Street has become something of an institution, says Ms A. Reema, a housewife, who shops regularly at the lane off Pantheon Road. Over the past 20 years, Pantheon lane has evolved into Cotton Street or Fashion Street, as some ... More

GM showroom opened in Chennai
CHENNAI: Sundaram Motors, a division of T.V. Sundram Iyengar & Sons Ltd, has opened a multi-brand showroom for General Motors India. It will sell the Chevrolet and Opel brands in Chennai and nearby areas from the showroom located on ... More

TRENDS
Silent shine
Silver ornaments have few takers in Kerala, except perhaps for anklets and ornamental pieces. Decorative and antique silver objects move fast among foreign tourists. Prices range from Rs 11 per gram in addition to making charges. There are only ... More

NEW PRODUCTS & SERVICES
Xerox DocuPrint-180 introduced in Kerala
KOCHI: The Kochi-based Xprint Solutions Pvt Ltd, the service bureau of Xerox India, has introduced Xerox DocuPrint-180, the world's fastest cut sheet laser printing solution in the State. Xerox DocuPrint-180 has been a big success in the ... More

Brand Quest

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Looking back
Jan. 25-Jan. 31
What's a political party if not a marketer?