MARKETING
STRATEGY
Weekender to sign pact with WWE — Apparel to sport wrestlers' photographs
THE Rs 350-crore Gokaldas Images Ltd, which owns and markets the apparel brand Weekender, is set to ink an alliance with the World Wrestling Entertainment (WWE), for licensing and marketing apparel in the domestic market. Industry sources told ...
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Lever Ayush to expand portfolio
LEVER Ayush, the ayurvedic health and beauty care brand of Hindustan Lever Ltd (HLL), will expand its portfolio this year. It will also place greater emphasis on Ayush Therapy Centres and on creating awareness of its brand and Ayurveda through ...
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EVENTS
Marketing meet from today
THE 31st three-day World Marketing Congress organised by the Institute of Marketing and Management (IMM) will start here on February 3. The Federation of Indian Export Organisations (FIEO) is the co-organiser of the event and is supported by ...
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PROMOTIONS & OFFERS
IA extends validity period of promotional offer
INDIAN Airlines has extended the validity period of its promotional fare scheme on the Chennai-Coimbatore-Chennai sector up to March 31. In a communication, Mr G. Ramani Kumar, Area Marketing Manager, Indian Airlines, Coimbatore, said the ...
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CHANNELS AND FRANCHISES
Arvind to bring in Tommy Hilfiger
ARVIND Murjani Brands Pvt Ltd (AMB), a joint venture between Murjani Group and Lalbhai Group, announced today that it has entered into a licensing agreement for marketing and distribution of Tommy Hilfiger apparel in India. AMB will introduce ...
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BRANDS
Triumph Distillers to enter premium rum market soon
THE Deepak Roy-managed Triumph Distillers & Vintners (TDV) Ltd has confirmed its entry into the premium rum segment within three months. Mr Deepak Roy, President & Managing Director, told Business Line that the company had lined up new ...
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NEW PRODUCTS & SERVICES
Canon India rolls out digital camera for professionals
DIGITAL imaging company — Canon India Private Ltd has rolled out the EOS-1D Mark II model, which is targeted at event photographers and professional photo-journalists. According to company sources, this model achieved 8.2 effective ...
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Omega launching jewellery in India
THE Swatch Group brand, Omega, is planning to launch its Omega Bijoux range of jewellery in India in the next few months. The jewellery will be retailed in India only through exclusive Omega boutiques, which are to come up initially in Mumbai, ...
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`Araku' coffee launched
THERE is a need to increase consumption of coffee in the country as only one-third of it is being sold in the domestic market and the rest exported, Mr. Ch. Vidayasagara Rao, Union Minister of State for Industry and Commerce, has said. He was ...
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SPL to unveil new range of premium wall, floor tiles
SPL Ltd, manufacturer of floor and wall tiles, is in the process of introducing a range of value-added products targeted at the premium consumer segment. An assortment of `large format' tiles and tiles specially developed for the upper end of the ...
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Wonder Marble launched
Brand Quest
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