The Hindu Business Line : Cosmetics major L'Oréal opens Rs 50-cr manufacturing plant

COSMETICS company, L'Oréal India, has announced the opening of a Rs 50-crore new manufacturing plant with a capacity expandable up to 100 million units per annum.

The group has commissioned the new plant near Pune, providing proximity to the company's head office in Mumbai and the port city. The location also has well-established rail, road and air links to Mumbai. The Pune location means that L'Oréal employees and their families will enjoy an environment with the best infrastructure in terms of medical attention, education institutions, housing and recreational benefits.

The hi-tech plant will manufacture hair care, hair colour and skin care products for the domestic market as well as for export to neighbouring countries. Consumers will benefit from the most advanced production quality standards, with manufacturing processes in the plant taking place in well-defined, isolated zones to minimise contamination. The new facility is equipped with the most modern of effluent treatment plants.

"High industrial standards, like those found at L'Oréal's plant in Pune, are key to securing growth in new markets. Our new plant will serve as a benchmark for our industry in India and elsewhere - encouraging excellence in the people we employ as well as the suppliers we work with," stated Mr Marcel Lafforgue, Executive Vice-President, Production and Technology, L'Oréal S.A.

The investment in creating the additional production capacity sets L'Oréal on track for continued steady growth in the Indian market, where 2003 saw the company grow by 33.4 per cent.

Commenting on the new plant, Mr Didier Villanueva, Managing Director, L'Oréal India said, "The growth of L'Oréal India is a result of our strategy to provide new, different and better products to the Indian consumer. We have been able to create a market for our products and this investment should help us gain bigger volumes."

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