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Monday, Feb 09, 2004

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Ethnic food launched

Our Bureau

KOCHI: Pune-based Desai Brothers Ltd, after having forayed into the ethnic food markets of Maharashtra, Andhra Pradesh, Tamil Nadu, Gujarat and the North, has made its way into the ethnic food segment in the markets of Kerala.

Announcing the entry into Kerala, Mr Mayur Awasthi, General Manager, Marketing, Foods Division, said that tremendous response to their products elswhere had encouraged the company to launch its products in the markets of Kerala.

"Mother's Recipe brand, which has a strong brand recall as to connote high quality in the consumer's mind allows us to offer varieties of authentic regional ethnic food products. We are committed to offer truly authentic regional varieties across the different regions."

More Stories on : New Products & Services | Foods & Food Processing | Kerala

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