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Monday, March 15, 2004

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MARKETING

STRATEGY
Samsung offers additional warranty for CTVs
SAMSUNG India Electronics Ltd has come up with a special offer on colour televisions (CTVs) for its customers. This offer is vaid till April 17. According to a company communiqué, those buying Samsung CTVs would be entitled to an additional ... More

Play Indo-Pak series on your mobile
THOUGH a relatively late entrant in the GSM mobile market, LG Electronics is aggressively looking to garner a share of the market by focusing on newer areas such as gaming. "People have been downloading ring tones and pictures. Gaming on ... More

INSIGHT
Surf war may be a pinprick, but ripple effect may hurt HLL
THE recent price cut of about 20-25 per cent on its premium detergent brand - Surf Excel - will cause barely a ripple in Hindustan Lever's bottomline. But there will be a bigger impact on HLL, if the price war is followed by a loss of market ... More

ADVERTISING
Of inch tapes and weighing machines
BUSINESS readers are usually too busy with IPOs and BPOs, while sports lovers are tied to ODIs and run-rates. For those who care, however, there are thousands of matrimonial ads that crowd the Sunday space. There is ample material in these ... More

PROMOTIONS & OFFERS
Nabarad plan to promote `Sungudi' saris
THE National Bank for Agriculture and Rural Development (Nabard) and the Ministry of Textiles have evolved an action plan to promote the famous `Sungudi' saris from the temple city. According to the Nabard Assistant General Manager, Mr R. ... More


Brand Quest



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Top Stories
1,400 United India officers opt for VRS


Asia in sharper focus

Agencies active in buying fixed income papers of FIs

Some Wipro clients agree to higher rates

Bond bulls have many reasons to cheer

Pick-up truck segment making strides

Oil, pharma stocks may help in recovery

Looking back
Mar. 7-Mar. 13
Hatsun's `low fat' ad boosts milk sales

Anti-Tobacco Law: `Ad ban will rob consumers of informed choice'


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