Financial Daily from THE HINDU group of publications
Tuesday, Mar 16, 2004
Financial Daily from THE HINDU group of publications Tuesday, Mar 16, 2004 |
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Marketing
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Advertising Linterland bags BBC Hindi Seva Account Our Bureau
Mumbai , March 15 LINTERLAND, the rural marketing division of Lintas India's Integrated Marketing Action Group (IMAG), has bagged the BBC Hindi Seva account. The BBC Hindi Seva has been serving this country as a radio news service since 1940 and it has a huge following in the Hindi belt. BBC Hindi Seva is now providing listeners an opportunity to interact with their radio presenters and is also giving the populace in general, a chance to voice their opinion on issues and topics relevant to their towns, which in turn the BBC Hindi Seva would air on the same evening. This entire campaign, covering 15 towns in UP and 25 towns in Bihar, has been awarded to Linterland. Linterland is conceiving the strategy, devising the creative executions, conceptualising and implementing the entire set of events, besides providing all the regular creative and media inputs. "We are proud to be associated with the BBC Hindi Seva and are excited about this project. It is truly living a brand experience, something that marketers and agencies talk about but don't do. In this case, the BBC Hindi Seva and Linterland have made it a reality," said Mr Ashish Bhasin, Director IMAG, Lintas India. Linterland, with a field network of over 9000 people and with clients such as HLL, Kirloskar, Peerless, DHFL, Nabard, Britannia, Tata Steel, is India's pioneering rural communications and marketing agency.
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