MARKETING
STRATEGY
Walt Disney on a `fact-finding mission'
THERE is plenty of cheese. But in business, Mickey Mouse treads carefully. US entertainment major, Walt Disney, is still on a ``fact-finding mission'' to assess the possibility of launching its channel in India. ``We are here to study the ...
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Car audio major Rockford entering India
AUDIOPHILES desiring that extra zing in their lives when they get behind the steering wheel can now look forward to some good times, what with car audio major Rockford Corporation of the US announcing its foray into the Indian market. The ...
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Louis Vuitton plans to expand presence to Mumbai, Bangalore
WITH income levels in the country heading upwards, global luxury brands are growing at a brisk pace in India. After a good response from the Delhi market, Louis Vuitton, which is part of the world's largest luxury group LVMH, is now planning to ...
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ADVERTISING
Showdiff Worldwide plans to showcase Indian talent
BUOYED by the success of the Bryan Adams show that it hosted in Colombo last month, Showdiff Worldwide is working on plans to showcase Indian talent in the fields of fashion, films, sports, music and art & literature in overseas markets. In ...
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PROMOTIONS & OFFERS
British Airways woos fliers with special fares
IF you are planning to go on an African Safari, see the Niagara Falls in Canada or enjoy the sights and sounds of Australia this summer, you could consider flying British Airways (BA). BA has both launched and extended special fares from India ...
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OUTLOOK
Samsung hopes to cash in on cricket fever
TO cash in on the `Samsung Cup' fever and strengthen its position in the consumer electronics market, Samsung India Electronics Ltd (SIEL) is all set to expand its colour television (CTVs) and air-conditioners (ACs) portfolio by offering products ...
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TRENDS
When outsourcing can be dicey
Never pay cash to a sales agent who comes selling a home loan or a credit card. The persuasive sales man may demand cash claiming it is for a processing fee but be sure to give only a crossed cheque." Such an instruction can be expected from ...
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Brand Quest
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