MARKETING
STRATEGY
Cadbury claims sales pick-up
CADBURY on Wednesday said its sales have begun to pick up after a worm infestation controversy in October last year hit the chocolate market in India. "In the next month or so, we should be back to normal," said Mr Sanjay Purohit, General ...
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ITC Foods forays into curry pastes
"Indian homes are increasingly experimenting with cuisine and we plan to leverage this."
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Kwality Wall's prices slashed
HINDUSTAN Lever Ltd (HLL) has been able to hedge its ice-cream business from the inflationary prices of inputs by undertaking cost-cutting in its supply chain. According to Mr J.H. Mehta, Executive Director (Ice-Creams), HLL, the company has ...
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ADVERTISING
Rediffusion makes its mark in Lanka
THE Sri Lankan office of Rediffusion DYR has been gaining ground since it began operations in April 2002. The past nine months have been especially rewarding with significant clients reposing faith in Rediffusion. The agency's has set the billing ...
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PROMOTIONS & OFFERS
BSNL offers free SMS to landline customers in AP
BHARAT Sanchar Nigam Ltd (Andhra Pradesh circle), on Wednesday announced the launch of free SMS services for its landline users, and hinted at offering lower pulse rate for landlines shortly. Announcing the service here, the Chief General ...
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Supplyco privilege cards from Kerala Civil Supplies
THIRUVANANTHAPURAM: The Kerala State Civil Supplies Corporation (Supplyco) will introduce the privilege card facility in Supplyco supermarkets and Labham fair-price shops from the first week of April. Announcing this here, an official ...
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RETAILING
Music retailer Planet M plans more outlets
PLANET M, the music retail chain, plans to open 30 more outlets in the next six-eight months. The chain currently has 48 stores. Mr Ajay Mehra, COO, Times Retail, which has promoted the chain, told Business Line that a bulk of the new ...
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BRANDS
Liril to sport new colour with Orange Fresh
THIS summer Hindustan Lever's toilet soap brand Liril is changing its colour yet again - from lime green to orange. The new offering - Liril Orange Fresh - will be pegged on par with its existing Lime Fresh variant at Rs 16 for 75 g. ...
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NEW PRODUCTS & SERVICES
Lucas unit launches auto batteries
LUCAS Indian Service, a subsidiary of Lucas-TVS Ltd, has recently introduced a range of maintenance-free automobile batteries. "The batteries cover the entire spectrum of four wheelers — cars, commercial vehicles and tractors," according to ...
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Coca-Cola announces new Sunfill variants
COCA-Cola India hopes to add 200 million new consumers through the launch of the new variants of its powdered concentrate brand Sunfill at lower price points. According to a Coca-Cola official, the launches of Sunfill Anand and Sunfill Tarang ...
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Primus mobiles launched
THE UK-based Primus Telecommunications has entered the domestic market with the launch its basic range of mobile phones. The company has made its presence through joint venture with Schifflies India. Primus has introduced basic handsets and ...
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New version of SAS software
SAS India has launched SAS9, an upgraded version of its software. According to an official statement, SAS9 is faster, more efficient and easier to use than its predecessors. This software connects all SAS applications so that they work together ...
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Classic Polo collection in Kerala
KOCHI: Classic Polo has launched Spring Summer 2004 Collection in the Kerala market that included shirts in the formal wear, fashion wear and club line range. Priced at between Rs 475 and 895, the collection has been crafted from ...
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Alternative to tobacco
KOCHI: Dalmia Consumer Care (DCC) has announced the launch of Vardan, an alternative to tobacco in the Kerala market. Vardan simulates the pleasure of tobacco and mimics the kick without the ills associated with tobacco, a release said. ...
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Brand Quest
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