MARKETING
STRATEGY
Cobra in pact with Mount Shivalik
COBRA Beer, one of the UK's fastest growing beer brands, has announced its technical collaboration with Mount Shivalik Group, the largest independent brewing company in India. Under the agreement, Mount Shivalik will brew Cobra under licence ...
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EVENTS
Business Line quiz to be held across three cities
IN which country are Panama hats made? Panama, right? Wrong! It's Equador. More such mind benders will follow at the The Hindu Business Line Quiz, which, is back in a bigger avatar, to mark Business Line's tenth year of publication. ...
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PROMOTIONS & OFFERS
Thums Up offers `Mega Thunder' in AP
COCA-COLA India here on Friday kicked off the "Thums Up Mega Thunder" campaign marking the 25 years of Thums Up brand and celebrating 25 years of the movie career of the Telugu film actor, Chiranjeevi. The campaign, based on the theme of "Mega ...
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HLL ties up with CESC to promote new Pepsodent
HINDUSTAN Lever Ltd tied up with the private sector power utility, CESC Ltd, for sampling of Pepsodent toothpaste.Mr Rishen Mukherjee, Head of CESC's `Touchbase with Kolkata' project said that with its April bills CESC would be sending out 14.1 ...
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MARKET SHARES
UB group edges out Bacardi as fourth largest spirit marketer
THIS is surely a big leap for Mr Vijay Mallya's spirits empire. The UB Spirits Division (UBSPD) comprising McDowell & Co and Herbertsons has edged out Bermuda-based Bacardi, an eponymous rum maker, to emerge as the fourth largest spirits marketer
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RETAILING
Arrow to retail in new format
TAKING a cue from the West, Arrow, a leading premium menswear brand, has brought about a significant change in the format of its exclusive showrooms. "Taking the European concept that every piece of shirt or trouser is a piece of art in itself, ...
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Liberty group plans retail Revolutions
THE Liberty Group is making a foray into retailing through a new chain branded `Revolutions'. Floating a subsidiary company - Liberty Retail Revolutions Ltd, the footwear major is planning to set up 25 Revolutions stores across the country ...
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MARKETING RESEARCH
Grey study on home-makers busts stereotypes
IF you are an ad filmmaker who is trying to promote a fairness cream by getting an ideal daughter-in-law like Tulsi (of Kyunki Saas Bhi Kabhi Bahu Thi fame) to endorse it, think again. The campaign may not succeed in being appealing to its ...
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BRANDS
V.I.P. buys out Carlton brand of UK
V.I.P. Industries Ltd has acquired both the brand and the manufacturing equipment of the UK's leading luggage maker, Carlton International plc. Carlton International recently went into receivership. The acquisition covers Carlton's entire ...
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NEW PRODUCTS & SERVICES
Dr Reddy's launches drug for diarrhoea
DR Reddy's Laboratories has announced the launch of Redotil (racecadotril), claimed to be the first anti-hypersecretory agent for the management of acute diarrhoea in the country. In a press release here on Friday, the company said the product ...
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Brand Quest
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