Financial Daily from THE HINDU group of publications
Thursday, Apr 29, 2004
Financial Daily from THE HINDU group of publications Thursday, Apr 29, 2004 |
||
|
|
||
|
Marketing
-
Events Need for designers, branded business to team up: LIFW Our Bureau
New Delhi , April 28 IT'S a challenge for brands and designers to keep pace with the competitive trading environment. To be successful, one needs to understand what motivates the future of the consumer, Chief Executive of Lifestyle, Retailing Business Division of ITC Ltd, Mr Chitranjan Dar, said at the second Fashion Design Council of India (FDCI)- DHL `Business of Fashion' seminar at the Lakme India Fashion Week 2004 (LIFW 2004). This seminar is part of a series of seminars on Business of Fashion being conducted at LIFW 2004. Mr Dar spoke of `turbulent markets' where major brands can lose or gain significant market share in a short span of time. Within a choice clutter of brands there is also the changing facet of the evolving consumer whom he termed as `butterfly consumers,' who fluctuate between brands and category choices. "Iconic fashion is the current scenario and brands today are becoming a cultural phenomenon," said Mr Dar, when speaking about new concepts being capitalised by brands. Retailing culture today is that of malls and hypermarkets with the market fragmented into designer fashion brands, premium brands, and exclusive designer labels.
More Stories on : Events | Fashion
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2004, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|