Financial Daily from THE HINDU group of publications
Wednesday, May 05, 2004
Financial Daily from THE HINDU group of publications Wednesday, May 05, 2004 |
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Corporate
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Outlook Epson eyeing No 1 spot for projector market Our Bureau
Bangalore , May 4 EPSON is aiming at the top slot in the Indian projector market by 2005-end. The company, which has about 13 per cent market share at present, is launching various initiatives to consolidate its position in the Indian market, said Mr K. Venkateswaran, Manager, visual instruments division, Epson India Pvt Ltd. The Indian market for projectors is estimated to be between Rs 250 crore and Rs 350 crore. In volume terms, it is estimated to be over 20,000 units and is growing annually between 20-25 per cent. "We expect our growth to be in sync with that of the market growth," he said adding that the company was targeting the north and eastern parts to consolidate its position in the market. Epson, a global leader in the liquid crystal display projector market, is planning to strengthen its dealership, reseller and service centre network in India, especially in the metropolitan and Tier II cities, Mr Venkateswaran said, adding that segments such as education, government, BPO look promising. Epson may correct its pricing strategy to address the Indian market, he said.
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