MARKETING
STRATEGY
Rasna plans new flavours
RASNA'S summer strategy and its plans to develop regional flavours like aam panna and kokum is expected to further grow the Rs 300-crore soft drink concentrate market. Mr Rajesh Mehta, Assistant General Manager, Rasna Pvt Ltd, ...
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RETAILING
HPCL bidding for Kuwait Petroleum outlets in Thailand
HINDUSTAN Petroleum Corporation Ltd has said it is bidding for the retail outlets of Kuwait Petroleum in Thailand. In a notice to the stock exchanges, the company said it has submitted a non-binding bid for the downstream marketing assets of ...
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Indian Oil proposes 500 highway outlets
INDIAN Oil Corporation, the country's leading oil refining and marketing company, intends to set up 400-500 highway retail outlets this year, possibly under a separate brand name. The highway outlets, each one of which would cost between Rs 60 ...
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Indroyal opens showroom in Kochi
KOCHI: Indroyal Furniture, which introduced international range of furniture in Kerala, has completed its 6th year of service in the State. The company has opened its second showroom in Kochi to meet the exceeding demand. The new ...
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ONLINE MARKETING
Online train ticket sales on fast track
THE oppressive heat seems to be driving more and more people to their personal computers to book train tickets rather than make a trip to the reservation counter. The number of tickets booked on the Indian Railways Catering and Tourism ...
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NEW PRODUCTS & SERVICES
Johnson & Johnson enters nappy pad segment
"The entry of J&J may help consumers get more familiar with nappy pad category, especially with its economical pricing and new communication."
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Kinetic Aquila launched in AP market
HYDERABAD: Kinetic Engineering has launched Kinetic Aquila, its premium motorcycle, in the Andhra Pradesh market. The cruiser with 250 cc twin engine and 26 bhp is priced at Rs 1.75 lakh. The company, which planned to introduce 100 bikes ...
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Brand Quest
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