Financial Daily from THE HINDU group of publications
Tuesday, May 18, 2004

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Marketing - New Products & Services

Whirlpool unveils Ice Magic range of refrigerators

Our Bureau

New Delhi , May 17

WHIRLPOOL today announced the launch of its Ice Magic range of frost-free refrigerators with `sixth sense' technology in the country. Available in 220, 250, 285, 350, 400 and 450 litres capacities, the series is priced between Rs 11,500 and Rs 37,500.

"The sixth sense technology enables the refrigerator to sense the change in cooling caused by frequent door opening and load. The refrigerators' dynamic airflow control system then increases the amount of cold air circulated to ensure perfect cooling," Mr Arvind Mediratta, Vice-President Marketing, Whirlpool of India, said.

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