MARKETING
STRATEGY
Borland taps schools, colleges for clientele
BORLAND Software India is looking at a new route to develop its future clientele: through the country's schools and colleges. All the ICSE schools in the country and 15 colleges are part of the Borland Academic Partner Program to familiarise ...
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Maggi cooking pastes, cubes soon
NESTLE India, in a bid to beat the slowdown in the FMCG market, has decided to extend its fastest growing brand, Maggi, to two more product categories. It has also begun to aggressively promote the smaller pack of Maggi noodles at Rs 5. ...
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ADVERTISING
Fine-tuning of ad campaigns
FINANCIAL companies and their advertising agencies are realising the need to fine tune ad campaigns and conform to market sentiments, especially in event of political uncertainties and vulnerable popular sensitivities. For instance, the TIGER ...
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CHANNELS AND FRANCHISES
Porsche to have two distributors in India
GERMAN sports car maker, Porsche, has appointed two distributors in India to sell its products in the domestic market. According to a statement from Dubai, Porsche Middle East and Africa, the fifth largest subsidiary of Porsche AG, will retail ...
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RETAILING
Canon plans retail outlets
CANON India Pvt Ltd, a leading complete digital imaging company, has announced new distribution plans aimed at bringing digital imaging solutions directly to consumers through retail stores. It launched its first Canon Retail Station in ...
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BRANDS
AMGF Intercorp institutes first FMCG awards
THE AMGF Intercorp Ltd has announced the institution of the first FMCG awards to recognise and honour the most preferred brands in various product categories. Among the brands, the categories that will be judged solely by the consumer include ...
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TRENDS
Madurai hosting buyer-seller meet on June 3, 4
THE Madurai District Tiny and Small Scale Industries Association is organising a buyer-seller meet here at Maditssia hall on June 3 and 4. Around 25 leading undertakings from both public and private sectors will take part in the meet along with ...
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NEW PRODUCTS & SERVICES
Vangal co seeks deals with regional distillers — Launches Wild Horse whisky
"The company has made a sedate beginning and needs smart alliance-building to take off."
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General Motors launches MUV Tavera
GENERAL Motors today announced the launch of its multi-utility vehicle (MUV), Chevrolet Tavera in the Indian market. The entry-level model of the 10-seater vehicle, which is based on the platform of the Isuzu Panther, has been priced at a ...
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BSNL unveils 2 new schemes in Madurai
BHARAT Sanchar Nigam Ltd (BSNL) Madurai, has come out with two customer-friendly plans for the landline subscribers of the city, giving additional free calls. According to the General Manager, Mr K. Subbiah, under the Plan 360, the subscribers ...
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Jumbo Cool from Symphony
Brand Quest
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