Financial Daily from THE HINDU group of publications
Thursday, May 20, 2004
Financial Daily from THE HINDU group of publications Thursday, May 20, 2004 |
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Corporate
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Announcements Maya Academy to set up 50 animation training centres Anjali Prayag
Bangalore , May 19 MAYA Academy of Advanced Cinematics (MAAC) plans to set up 50 training animation centres in places such as Dubai, Bangkok, Colombo and Dhaka, in the next one year. According to Mr Naveen Gupta, Vice-President, MAAC, ``We are in dialogue with some local business partners there.'' MAAC, a division of Mumbai-based Maya Entertainment Ltd (MEL), was set up in 2001 to cater to MEL's animation needs. ``It turned out to be a kind of backward integration for us,'' said Mr Gupta. Currently, MAAC runs 30 centres across the country. In the first two years, the academy churned out 2,000 skilled workers with about 80 per cent of the students getting absorbed in MEL. According to Mr Gupta, the greatest challenge for the Rs 10,000-crore Indian animation industry is ``getting trained manpower''. He said this would get increasingly tough because the industry would need about 5,00,000 professionals by 2005. ``This is because with the facilities available today, the country would be able to produce only about 15,000 professionals in one year,'' he said. The animation sector in the country was still in its nascent stage and yet to be recognised as a full-fledged industry, said Mr Gupta. A Government initiative is crucial for private players to set up studios and training centres. MEL, promoted by producer-director Ketan Mehta and actress Deepa Sahi, employs around 200 people while MAAC employs about 400 people. MEL has provided visual effects for Hindi teleserials such as Son Pari, Gharwali Uparwali, Koyi Hai and Chandrakanta and films such as Awara Paagal Diwana, Khiladi, Jajantaram Mamantram, Dillagi and Krishna Cottage. MAAC, which posted a turnover of Rs 6 crore last year, expects to touch Rs 20 crore this year, according to Mr Gupta.
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