MARKETING
STRATEGY
Crocodile to launch `Radiguard' trousers for mobile users
The company may subsequently widen the fabric's application to other garments such as shirts or `T' shirts.
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ADVERTISING
Star India to broadbase advertising revenues — New strategy being put in place to step up growth rate
RUPERT Murdoch-owned Star India is planning to beat the broadcasting industry's average growth rate by de-risking its business model and broadbasing its advertising revenues. And as part of that strategy, the company will, for the first time, ...
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`Pulli Raja' gets the message across forcefully
THE `Pulli Raja' HIV/AIDS awareness campaign launched in Tamil Nadu last year by an NGO called Population Services International (PSI) succeeded in raising awareness and sparking attitudinal changes among young working class men, according to its ...
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PROMOTIONS & OFFERS
Tourism Malaysia, Myanmar Air extend package
TOURISM Malaysia and Myanmar Airways have decided to extend the six-day five-night package covering Yangon and Malaysia till the end of September this year. The six-day five-night package, which costs Rs 19,999 per person, was earlier supposed ...
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Hind Lever launches Max Treasure Hunt promotion
HINDUSTAN Lever today announced the launch of a promotion called `Max Treasure Hunt' with its Max range of confectionery. Upon buying any four candies of Max, a kid can choose any one of the 44 Maxfriend rubber figurines available with the ...
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CHANNELS AND FRANCHISES
Lupin, Ind-Swift to co-market anti-diarrhoeal drug
FOR A wider-coverage of Ind-Swift's anti-diarrhoeal drug, the Chandigarh-based company has tied-up with Mumbai-based pharma company Lupin Ltd to co-market the drug under different brand names. Lupin and Ind-Swift have launched the ...
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RETAILING
Philips to scale up retail outlets for DVD range
PHILIPS India Ltd, a subsidiary of the Netherlands-based Royal Philips Electronics, plans to take its DVD range to 20,000 outlets by the year-end from 8,000 now. Mr Gunjan Srivastav, Business Head, Audio, said, "Philips is a leader in the DVD ...
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MARKETING RESEARCH
Biscuits buck downtrend
GOING by the latest AC Nielsen India retail store audit data for 2003, Biscuits is one category, which has managed to buck the sluggish FMCG trend. While most urban-centric categories have fared well, being an under penetrated and almost ...
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BRANDS
SWC to foray into country liquor segment with brand Haywards
SHAW Wallace & Co has decided on extending its Haywards brand to power its way into the country liquor segment. The company is in the midst of rolling out its new business in Uttar Pradesh to be followed by Rajasthan, top company officials ...
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NEW PRODUCTS & SERVICES
Siemens eyes bigger share of premium refrigerators market
RBS Home Appliances Pvt Ltd (formerly known as BSH Home Appliances Pvt Ltd), launched a premium range of refrigerators from the Siemens stable. RBS Home Appliances, the sole distributor of Siemens home appliance products in the country, is ...
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Brand Quest
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