Financial Daily from THE HINDU group of publications
Friday, Jul 16, 2004
Financial Daily from THE HINDU group of publications Friday, Jul 16, 2004 |
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Marketing
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Strategy Kurlon to foray into retailing Our Bureau
Mumbai , July 15 THE pioneers of branded mattress, Kurlon Ltd, is making a foray into retailing. There are plans to launch almost 50 stores under the name of `Kurlon Nests' in major cities by the end of 2005. Besides, the company is expanding its range and venturing into soft furnishings and launching bed and bath linen, curtains and towels as part of its portfolio. There are also plans to make a foray into the global markets beginning with Sri Lanka, Dubai and East Africa. At a press conference, Mr T. Sudhakar Pai, Managing Director, Kurlon Ltd, said, "We intend looking beyond mattresses and India. To begin with we intend having a base in Sri Lanka. We intend setting up a marketing and manufacturing unit in Sri Lanka.''
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