MARKETING
STRATEGY
Arrow targets womenswear segment
ARROW from the Arvind Brands stable is considering making a foray into womenswear. Arrow Women already exists as a brand overseas in markets such as that of Canada, Spain, Malaysia and France. Mr Ian Ross, President, Cluett American Group, ...
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Barista Coffee brews Rs 250-cr expansion
AFTER a consolidation spree, Barista Coffee Company Ltd is back on expansion mode. The coffee retail chain intends making investments to the tune of Rs 250 crore to set up an additional 70 outlets across the country, with the additional funds ...
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Filmy stunt
A two-wheeler dealer in Kochi is using the film character Spiderman to promote the latest model from a two-wheeler company.
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