The Hindu Business Line : Sunday, August 08, 2004

STRATEGY
New product launches, large investments on anvil — FMCG sector ready to bounce back
RESILIENCE in the FMCG sector is apparent as companies continue to go ahead with large investments in capacity augmentation despite stagnation in the industry, a poor monsoon and consequent dip in rural incomes. Besides, on the anvil are brand ... More

ADVERTISING
4 PR agencies in race for BSNL image makeover
BHARAT Sanchar Nigam Ltd (BSNL) is going in for an image revamp. The public sector company, for the first time, is on the verge of appointing a public relations agency for two years. At least four leading PR agencies - Perfect Relations, ... More

RETAILING
Life Style plans to add 13 more outlets in 2 years
LIFE STYLE International (P) Ltd is targeting a turnover of Rs 450 crore in the next two years along with an expansion drive which would add 13 more stores to its retail chain, according to its Managing Director, Mr Kumar S. In 2003-04, the ... More

Brand Quest

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