MARKETING
STRATEGY
Swarovski to double investments in 3 yrs
AUSTRIAN crystal major Swarovski, which set shop here in 2001, plans to double its investments in the country over the next three years. The Country Manager, Mr Shiv Kumar, told Business Line the company would increase its exclusive ...
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TTDC ties up with Apollo Hospitals
THE Tamil Nadu Tourism Development Corporation (TTDC) has tied up with Apollo Hospitals to launch a 15 per cent discount coupon on the Apollo preventive health check to promote Tamil Nadu as a healthcare destination. The preventive health check ...
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Philips ties up with Nike in Kerala
KOCHI: Philips India, in association with Nike Inc, is to launch a range of `new generation' portable sport audio comprising digital radio, MP3 CD players, digital audio players and sport headphones in the Kerala market soon. The ...
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ADVERTISING
Zenith Optimedia relaunched in India
ZENITH OPTIMEDIA has relaunched its operations in India.. The company will operate as part of the Zenith Optimedia Worldwide network in India supporting the creative agency brands Publicis India and Ambience Publicis. This relaunch follows the ...
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MARKET SHARES
Microsoft chalks plans to grab more hardware marketshare
MICROSOFT is now getting serious about hardware in India. Healthy growth in personal computer (PC) sales and growing potential for gaming are making the company chalk out new strategies to capture a major share of the market in the coming ...
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RETAILING
Retailers to ensure suppliers use EAN barcodes from Sept
IN a first of its kind move, retail majors Foodworld Supermarkets, Giant Wholesale Club, Trinethra Super Retail, and Nilgiris Franchise Division today jointly announced their plan to standardise identification of FMCG products in India, by ...
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RPG Enterprises to launch Spencer's Hypermarkets — Plans 20 stories in two years
RPG Enterprises has worked out a plan for its retail activities using the brand Spencer. It will start off with the launching of Spencer's Hypermarket at Visakhapatnam next month. The group has decided to set up approximately 20 such ...
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Indian wear at Shopper's Stop (Hyd)
HYDERABAD: Shopper's Stop has opened `Parikrama', an exclusive collection of Indian ethnic wear at all 15 outlets in the country, coinciding with the Independence Day. "The range includes salwar kameez to Rajasthani prints," Mr Govind ...
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BRANDS
Godrej Sara Lee to extend Ambi Pur brand
GODREJ Sara Lee is extending its Ambi Pur brand of air fresheners. So far available only for cars, the brand will now be available as a plug-in device for homes and offices. Speaking to Business Line, Mr A. Mahendran, Managing Director, ...
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NEW PRODUCTS & SERVICES
New shower gel variant from Colgate-Palmolive
NEW DELHI: Colgate-Palmolive on Wednesday announced the launch of Palmolive Aroma Sensual Shower Gel. According to a Colgate spokesperson, "Palmolive Aroma Shower Gels have been instrumental in driving category growth." ...
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Haier unveils appliances in Kerala
KOCHI: Home appliances brand Haier has launched its products in the Kerala market. The range comprises bottom-mounted refrigerators, washing machines, air-onditioners, microwave ovens, dishwashers. Mr T.K. Banerjee, President and CEO of ...
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Brand Quest
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