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Monday, September 06, 2004

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INSIGHT
When advertising distracts and not informs
THE announcement of a 24-hour television channel launched in the UK dedicated to advertisements is an eye-opener for those of us annoyed by ads. Some people, apparently, love them! Advertising is now a fairly ... More

BRANDS
Dabur to have image makeover, new logo
DABUR India Ltd is going in for an image makeover. After 15 years of sporting the banyan tree as its logo, the company has decided to replace it with something "more contemporary and relevant", said the Chief Executive Officer, Mr Sunil ... More


Brand Quest



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Top Stories
Pepper traders go bankrupt as prices crash


Securities rally powered by bank purchase

IT majors report dip in debtor day rates

China not slowing down as expected

Transporting crude — Leave it to us: IOC chief

Pvt airlines may be allowed to operate to SE Asia

Colour Chem open offer and asset valuation

Looking back
Aug. 29-Sep. 4
ICC not to permit on-screen ads during Super Series

Pepsi tops brand recall; Benz scores most as status symbol

Dabur earmarks Rs 200 cr for brand acquisitions

Row over palm oil carotenoid norms intensifies

Fashion, retail firms join hands to improve talent pool

Indian Oil plans retail foray into South Africa


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