MARKETING
STRATEGY
Lucky draw for co-op milk buyers of Dakshina Kannada
MANGALORE: Now the milk buyers in Dakshina Kannada district can hope for winning a gold coin, provided they buy it from the Dakshina Kannada Co-operative Milk Producers' Union (DKCMPU). To motivate the people to buy its `Nandini' brand ...
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COURTS/LEGAL ISSUES
Bangalore firm restrained from using Ajinomoto trademark
A BANGALORE-BASED company has become the fifth to be restrained by the Delhi High Court in a trademark infringement case launched by Japanese food products major, Ajinomoto Co Inc. Lawyers for Ajinomoto said in a release that the ...
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ADVERTISING
Hazy rules on tobacco ads in sports put media in spot
THE ban on tobacco advertising seems to have put the media in a quandary. It is not sure what its role should be. Does it carry news and analysis on the subject and does it cover sporting events sponsored by tobacco companies? The bone of ...
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PROMOTIONS & OFFERS
When modaks come bearing sweeter goodies
CONSUMER electronics manufacturers are stepping up their promotional activities for the festive season of Ganesh Chaturthi in Maharashtra, which begins on September 18. Most companies are doling out goodies ranging from colourful modaks ...
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RETAILING
Khazana proposes major retail push; eyes overseas centres
KHAZANA Jewellery, the Chennai-based designer jeweller, has announced plans for a major retail push that would see the promoters roll out about 15 outlets across the country and foray into overseas markets over the next 24 months. Launching its ...
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MARKETING RESEARCH
Time spent on news channels up five fold in AP, says TAM report
A report by TAM (Television Audience Measurement) says the time spent per day watching news channels has risen more than five-fold in Andhra Pradesh, in spite of two news channels joining an already crowded space. In this, the increase in the ...
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NEW PRODUCTS & SERVICES
Phonak kicks off Indian operations
PHONAK AG, the Swiss hearing systems company, has set up its Indian operation through Phonak AG (India) to launch its products. At a press conference to announce the launch here today, Phonak AG's Vice-President (Sales and Marketing), Mr ...
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Brand Quest
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