MARKETING
STRATEGY
Maruti's `Swift' launch next year, says Khattar
MARUTI Udyog Ltd (MUL) has lined up a new hatchback car, Swift, for the Indian market and will launch it next year to compete with Fiat's Palio and the recently launched Hyundai Getz. "The new car would be fitted with a 1.3 litre engine and ...
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SS Music to telecast in Dubai through Pehela Network
SOUTH Indians in Dubai can soon see their favourite shows on SS Music. Mr Ramesh Babu, President, SS Music, said that the Chennai-based music channel would be signing a memorandum of understanding with Pehela Network, a direct-to-home (DTH) ...
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Two-day `True Value' fest in Thiruvananthapuram
THIRUVANANTHAPURAM: National Insurance Company will join Maruti Udyog in organising a two-day fair for the `True Value' range of used cars here on Saturday and Sunday. National Insurance is the partner in Maruti Insurance Brokers Ltd ...
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IPR
`Emergency drugs must be easily available in post-patent regime'
Certain drugs, which are protected by patent, must be made available through the compulsory licence route, said the Minister of Chemicals and Fertilisers, Mr Ram Vilas Paswan.
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ADVERTISING
Saatchi & Saatchi eyes branding, ideas consultancy
PUBLICIS Group agency Saatchi & Saatchi India is contemplating getting into new areas in both below- and above-the-line communication. From one-to-one marketing and customer relationship management (CRM), the agency intends branching out to ...
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PROMOTIONS & OFFERS
Brand endorsements — Titan ticks in tune with the times
WATCH manufacturers, world over, seem to put a lot of faith in movie stars to endorse some of the best known brands in the time keeping business. Thus, under the Swatch umbrella, one has seen Omega Watches going great guns with Mr Pierce `Bond' ...
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Percept unveils P9 Integrated
PERCEPT India on Thursday launched P9 Integrated to focus exclusively on Bollywood and Hollywood with an intention to increase its presence in the global markets. The company has appointed Mr Sanjay Bhutani as its Chief Executive Officer. P9 ...
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CHANNELS AND FRANCHISES
Maruti launches used car business in Gujarat
MARUTI Udyog Ltd (MUL) has launched TrueValue, its pre-owned cars business in Gujarat after the State Government replaced a 12 per cent tax on sale of second-hand vehicles with a flat levy of Rs 1,000. "We are launching TrueValue at six ...
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MARKET SHARES
Swarovski aiming for B2C segment
SWAROVSKI CCB, which hitherto addressed the B2B segment of the Indian market, is for the first time approaching the B2C segment. According to Mr Sanjay Sharma, Country Manager, the company's components business witnessed exponential growth in ...
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TRENDS
Corsa Swing slows, but GM to keep pushing
ITS monthly sales is in single digit for quite sometime now, but its parent General Motors says that it will continue to push the Opel Corsa Swing brand for as long as possible. In June, General Motors sold a single unit of Swing but since ...
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NEW PRODUCTS & SERVICES
Resil launches car care products
RESIL Chemicals has made its foray into the car care market with the launch of Vista car grooming products. The Joint Managing Director of Resil Chemicals, Mr M.S. Vijayan, told a news conference on Thursday that the domestic car care ...
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Ford expects 40 pc increase in sales
FORD India expects its domestic sales to increase by 40 per cent in the current year, compared with its own forecast of 20 per cent. The company expects to sell 27,000 vehicles. In addition, the company would export some 24,000 cars (in knocked ...
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Tanishq unveils festival collection
NEW DELHI: Jewellery brand Tanishq on Thursday announced the launch of a new range of festive collection in 22 carat gold and diamonds. "These exquisite pieces with innovative settings in beautiful designs are a depiction of Tanishq's ...
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Mother Dairy launches ultra heat treatment milk in Delhi, NCR
MOTHER Dairy today announced the launch of long-life UHT (ultra heat treatment) milk in the city. UHT milk undergoes a special process to become completely germ-free. It is then packed in a special, six-layer packaging that preserves the milk ...
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Brand Quest
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