Financial Daily from THE HINDU group of publications Friday, Nov 05, 2004 |
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Marketing
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New Products & Services Two variants of Tata Indica launched Our Bureau
Chennai , Nov. 4 TATA Motors has launched two variants of the Indica, taking the total variants to four each in petrol and diesel engine options. The variants - LGi (petrol) and DLG (diesel) - are priced lower than the top end variants in both engine options, according to company officials. The basic variant of the Indica is an AC offering in both petrol and diesel versions (LEi and DLE), followed by one with a power steering (LSi and DLS) and a fully loaded top end model (LXi and DLX). The LGi and DLG have been positioned between the LSi and DLS and LXi and DLX variants. The two new variants have front power windows, central locking, fog lamps, heating, ventilation and air-conditioning and rear demister. Mr S. Krishnan, Head - Car Product Group, Tata Motors, told a press conference here that the variants incorporated features that had been provided based on customer feedback. The LGi carries a tag of Rs 3.71 lakh (ex-showroom Chennai) and the DLG, Rs 3.89 lakh. The Indica is now available in a price range of Rs 3.11 lakh to Rs 3.98 lakh for petrol and from Rs 3.16 lakh to Rs 4.10 lakh for diesel, with different variants available across an average price gap of Rs 20,000.
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