Financial Daily from THE HINDU group of publications
Friday, Nov 05, 2004

Cross Currency

Group Sites

Marketing - Strategy
Industry & Economy - Alternative Medicines

Emami forays into baby care segment

Our Bureau

Mumbai , Nov. 4

EMAMI, the personal and healthcare major, has announced the launch of Sona Chandi ayurvedic baby massage oil, marking its foray into the baby care segment. .

According to a press release, this is the first of its kind baby oil, which not only provides healthy muscles and bones, but also a fairer glowing skin.

The company will also set up `Babyline', a baby care helpline for mothers. To avail themselves of the service, mothers will need to dial the helpline number and follow the automated prompts through the interactive voice response system (IVRS), with the option of speaking to a childcare specialist. The service will be operational from mid-December.

Sona Chandi oil is a formulation based on research by Himani Ayurvedic Science Foundation, says the release. It is available in 2 sizes - the 50 ml pack priced at Rs 28 with an introductory offer of Rs 9 off; and the 100 ml pack priced at Rs 50 with an introductory offer of Rs 11 off.

More Stories on : Strategy | Alternative Medicines | Personal Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BPL Mobile offers special prepaid plan for students in Mumbai

BP Ergo to offer customised furniture solutions
Star News now in US
Emami forays into baby care segment
Reckitt Benckiser to bring in more power brands
Reality TV to get desi touch
Taj Hotels in contract with Denis Island
UB takes Kerala Malt Whisky off the shelves
Focus on how to scale the `value spiral'
Two variants of Tata Indica launched
Haier unveils detergent-free washing machine
FIL unveils Kohinoor fruit juice
ITC launches Sunfeast biscuit in Kochi market
BenQ launches camera phone

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line