MARKETING
STRATEGY
UDV offers accident cover for bartenders
TIPPLERS may have had their drink, but here's something to cheer the bartenders too. UDV India has decided to offer free accident insurance to bartenders across the country by partnering with National Insurance for its schemes. Irregular ...
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Sony launches 9 more service centres
SONY India Pvt Ltd on Monday announced the simultaneous launch of nine new Sony authorised service centers across the country. Of these, four each were opened in the North and West and one centre in the East, the company said in a statement and ...
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UTV in pact with Netfix for Hindi movie DVDs
UTV has signed a deal with Netflix, an online DVD movie rental service with more than two million listed members. US-based Netflix has placed an advance order for 5,000 DVDs of Swades (being co-produced and distributed overseas by UTV) ...
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Festival freebies from car cos
NEW DELHI: The festive season has prompted carmakers to offer discounts, freebies and limited edition offers. Market leader Maruti Udyog Ltd plans to give out freebies of up to Rs 28,900 on two of its car models this week. Customers would ...
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EVENTS
`Managers should seek innovation at every stage'
THERE exists considerable potential for innovation at every stage of design, delivery and after sales services, which should be tapped by managers. After inaugurating the `BL Club' at the Department of Management Studies, Pondicherry ...
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ADVERTISING
Broadcasters told not to accept ads from defaulters — Samsung, Motorola, Reckitt in dock
"Many advertisers are not paying their agencies on time and if this trend continued, all of them would face similar action."
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PROMOTIONS & OFFERS
AI's budget airline fares to be 25% lower than market rates
AIR India is likely to stick with its decision to charge fares that are 25 per cent lower than market prices for the planned budget airline to be launched in April 2005.Indian expatriates in the Gulf have demanded that the fares should be much ...
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TVS Tyres roadshow in Madurai
MADURAI: TVS Tyres, part of the TVS Group in the two-wheeler tyre market with a turnover of Rs 230 crore, conducted its road show `Ridesmart' in the city recently. Staging the `Ridesmart' truck at strategic locations carrying a giant TVS ...
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Emirates biz class offer
PEOPLE
Punita Lal is marketing head of Pepsi South Asia
PEPSI India today announced the appointment of Ms Punita Lal as the new Head of Marketing for the South Asia Beverage Business Unit. In her new role as Executive Director (Marketing), Ms Lal will be responsible for devising the marketing and ...
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NEW PRODUCTS & SERVICES
Ruchi Soya launches Nutrela cooking oils
RUCHI Soya Industries Ltd (RSIL) on Monday launched Nutrela Healthy Cooking oils in Soyabean and Sunflower variants. In a statement, the company said the oils belong to the premium light oils category and are enriched with Vitamins A, D and E. ...
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Animal Planet to launch India Revealed
ANIMAL Planet too is going Indian. It is launching a special series on wildlife - India Revealed - to be aired in India as well as across the world. According to Mr Pankaj Saxena, Vice President - Programming, Discovery Networks India, ...
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Porsche debuts with 3 vehicles
PORSCHE made its sales debut here on Sunday, unveiling three vehicles for the local market - 911, Boxter and Cayenne. Prices range from Rs 43 lakh to Rs 80 lakh. While three variants of Cayenne, two of 911 and one of Boxter would be offered ...
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Tata Indicom launches push-to-talk service
TATA Indicom on Monday announced the commercial launch of Push-to-Talk (PTT) service in Mumbai and Pune and said it is the first mobile service operator in India to offer it commercially. The company also announced that the service would be ...
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Designer Silk
The Karnataka Minister for Industries and Infrastructure, Mr P.G.R. Sindhia, at the launch of new designer sarees by Karnataka Silk Industries Corporation Ltd in Bangalore on ...
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Kids emulsion from Agsar
Brand Quest
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