Financial Daily from THE HINDU group of publications Wednesday, Nov 10, 2004 |
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Marketing
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Promotions & Offers HLL bid to push Surf Excel Our Bureau
Tennis ace Sania Mirza launches a campaign to promote Surf Excel in Hyderabad on Tuesday. P.V. Sivakumar
Hyderabad , Nov. 9 HINDUSTAN Lever Ltd (HLL) has launched Surf Excel `win with stains' promotional campaign here on Tuesday that offers consumers a chance to win prices and also a scholarship. According to a HLL press release, any consumer who purchases a large pack of Surf Excel Quickwash or Surf Excel Blue during the campaign will get a stained cloth. On washing the cloth, the consumer will get a chance to win Rs 5-lakh scholarship or a Zenith personal computer or runs from 1 to 6. On collecting 12 runs, the consumer will be entitled to receive an Oxford Dictionary. The campaign, launched by tennis player Sania Mirza, will last up to January 15, 2005.
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