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Think big, create Brand India: Kalam

Our Bureau


The President, Dr. A.P.J. Abdul Kalam, flanked by the Minister for Commerce and Industry, Mr Kamal Nath, and the Minister for Power, Mr P.M. Sayeed, at the inauguration of the India International Trade Fair in the Capital on Sunday. — Ramesh Sharma

New Delhi , Nov. 14

THE President, Dr A.P.J. Abdul Kalam, has asked the industry "to think big with the whole world as our market by developing a strong and interactive technology-market-value adding competitive linkage".

In his keynote address here on Sunday at the inauguration of 24th India International Trade Fair (IITF) 2004, on "creating brand institutions", Dr Kalam said that such a linkage would be a great resurgence for our manufacturing, marketing and maintenance services.

Exhorting the Indian industry to become multinationals, the President said "We can win if we think we can win and act tenaciously with our clear goals in India to excel in a competitive new world and create India Brand".

Dr Kalam said IITF could be the unique window of knowledge for smart and intelligent minds to understand the strength of competitiveness. As technology powers the competitiveness, he said, the country could choose an integrated technology-driven path.

"If we use the right technologies, we can bring in the right non-linear elements in all our sectors, viz, agriculture and agro processing, education, healthcare, infrastructure including water and power, information and communication technology and critical technologies in strategic sectors," Dr Kalam added.

Alongside, he said, "We should have synchronised and integrated growth in all sectors of the economy which is vital for making the impact of growth reach every section of the society".

He gave a few illustrations in this regard, declaring that the domain of farming in the country would enlarge from grain production to food processing and marketing.

"I visualise the trade fair showcasing the state-of-the-art food processing industries for enabling the farmers and village enterprises to learn and produce products which are competitive in both national and international markets," he said, adding that another area where the trade fair could take a lead was to bring out the innovative technologies available in farm equipment relevant to Indian conditions.

The President also proposed the wider use of a slew of innovative technologies and enterprises such as jatropha biofuel, application of information, communication technologies in agriculture, rural lighting through solar energy and electricity generation through municipal waste for rural prosperity. He urged the Indian industry to convert these areas into solid business propositions.

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Think big, create Brand India: Kalam



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