Financial Daily from THE HINDU group of publications Wednesday, Dec 08, 2004 |
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Info-Tech
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Telecommunications Marketing - Market Shares Avaya plan to hike market share Our Bureau
CHENNAI: Avaya GlobalConnect Ltd (formerly Tata Telecom Ltd), provider of converged communication solutions, hopes to increase its market share in predictive dialling in India to 25 per cent this year from 5 per cent, said the company's National Marketing Manager (Call Centre), Mr Amit Mehta. Predictive dialling is telephony hardware and software that automates and synchronises contact centre activity. The market size for predictive dialling in India is around $7 million. This is growing rapidly with large telecom, insurance companies and banks planning large-scale contact centres, he told newspersons. Mr Bill Pennabaker, International Sales Manager, Predictive Dialling Applications, Avaya Inc, said that the company would roll out its next version of predictive dialer in August 2005, and the solutions would contain customised offerings to suit the Indian customers. The company is also planning to have Linux version of the product for Asian customers, he said. On Avaya's Indian development centre in Pune, Mr Pennabaker said it currently has around 130 employees and collaborates with Avaya Labs in Asia Pacific and around the world for research and development in converged solutions. The centre also provides technical support for Asia-Pacific customers, he said.
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