MARKETING
STRATEGY
Sun Network ties up with Malaysia's Astro
MALAYSIA'S leading broadcaster, Astro All Asia Networks plc has entered into an agreement with Sun TV for setting up a joint venture to originate, aggregate and distribute television programming and channels for the global audience. Investments ...
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TVS-E enters SAARC market
CHENNAI: TVS-Electronics has forayed into South Asian, West Asian and South African markets. The manufacturer of computer peripherals has strengthened its presence in these regions through local distribution arrangements with Ingram ...
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IPR
COUNDOWN TO PATENTS REGIME - 2005
Novartis' Glivec story: A sign of things to come?
A LITTLE more than a year ago, a significant step towards establishing a product patent regime was taken in India. Novartis was granted the country's first exclusive marketing right (EMR) for its blood cancer drug Glivec. But today the ...
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ADVERTISING
Span Communications bags Taj promotion account
SPAN Communications has bagged the promotional contract for celebrating 350 years of Taj Mahal by the Ministry of Tourism. In a pitch by the Tourism Ministry, close to 10 top agencies including O&M, JWT, Grey, Span communications, Goldmine ...
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Correction
PROMOTIONS & OFFERS
Dubai holiday package
RETAILING
Corner Bookstore plans to have 300 outlets
CORNER Bookstore Company (CBC) aims to have 300 stores in place in the next two-and-a-half years. So far, 28 stores have been opened, with 27 in India and one in Colombo. Speaking to Business Line here at the inauguration of the fifth ...
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XTRACARE outlets unveiled in Kerala
TRENDS
What's on the bestseller list this year?
THE truth (or not) about Jesus Christ, living life with courage, grace and joy, management and money matters, self-help, good old English grammar ... The subjects of many of this year's bestsellers show most readers are moving away from fiction ...
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NEW PRODUCTS & SERVICES
Winner Lab launches cosmeceutical products
WINNER Laboratory today announced the launch of cosmeceutical brand `Formula 6', in tie-up with the US-based Neoteric Cosmetics. The brand comprises a range five of anti-ageing skin care products and on the anvil are hair care and body care ...
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Gufic Bio's new products
MUMBAI: Gufic Biosciences Ltd has launched three new products in the market, the company told the Bombay Stock Exchange on Monday. The company said that its biotech division has developed new products related to infertility, cataract ...
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Brand Quest
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