Financial Daily from THE HINDU group of publications Tuesday, Dec 21, 2004 |
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Marketing
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Advertising Span Communications bags Taj promotion account Our Bureau
New Delhi , Dec. 20 SPAN Communications has bagged the promotional contract for celebrating 350 years of Taj Mahal by the Ministry of Tourism. In a pitch by the Tourism Ministry, close to 10 top agencies including O&M, JWT, Grey, Span communications, Goldmine participated. The final round was between Span Communications and O&M. Mr Naresh Kheterpal, CEO, Span Communications, said, "Taj Mahal is the symbol of eternal love and our national heritage. Being a part of the 350 years of celebrations of this amazing creation is by itself a great honour. We are dedicated towards doing justice to our assignment." The Tourism Ministry would spend Rs 2.5 crore in the current financial year and Rs 5 crore in the next financial year on this campaign.
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