MARKETING
STRATEGY
VH1 music channel to target 16-44 age group
In effect, the new channel takes over the slot vacated by MTV a few years ago.
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Park Hotels plans more Flurys outlets
NEARLY eight decades after it was established on fashionable Park Street in Kolkata, Flurys, the legendary, stand alone tearoom now owned by The Park Hotels group, is all set to expand in Kolkata and other select cities in the country. The ...
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RURAL MARKETING
Birla Sun Life Insurance plans to tap rural biz
BIRLA Sun Life Insurance (BSLI) wants to sell 20 to 25 per cent of the total policies in the semi-urban and rural market in the next 18 months, according to its Chief Executive Officer, Mr Nani Javeri. In an informal chat with Business Line ...
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AWARDS & HONOURS
PR award
ADVERTISING
IMAG to spread wings in Asia
LINTAS India's Integrated Marketing Action Group (IMAG) will extend its expertise to clients and affiliate companies in Indonesia, China and Bangladesh next year, following the successful completion of key projects abroad this year. "IMAG has ...
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RETAILING
Trinethra acquires grocery retail chain Fabmall
THE Hyderabad-based Trinethra Super Retail Ltd has acquired Fabmall India Pvt Ltd, a grocery retail chain of Bangalore. However, the India Value Fund (IVF), managed by GW Capital Pvt Ltd (GWC), has secured the controlling stake by investing Rs ...
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PIRACY
HLL seeks States' help to tackle counterfeiting
HINDUSTAN Lever Ltd, impacted by the counterfeiting of its brands, has sought the intervention of State Governments in checking production of bogus goods. The Rs 10,138-crore fast-moving consumer goods (FMCG) major, which has incurred a loss ...
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TRENDS
PC sales grow 37 pc in first half
THE report card for computer sales is out. Fuelled by attractive price points and an increased consumption among verticals and in smaller towns and cities, PC sales have grossed a record 1.71 million units in the first half of the current ...
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NEW PRODUCTS & SERVICES
Win-Medicare unveils emergency contraceptive pills
THE UK Modi-promoted Win-Medicare has launched Norlevo, an emergency contraceptive tablet as a gynaecare product in the market. With a very convenient dosage schedule of two tablets only, the women can look forward to an option to prevent ...
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Solae launches soya drink; eyes Rs 300-cr sales in 5 years
THE Solae Company appears to be betting big on India. The eight-year old company, with Rs 20 crore sales at present, expects to grow to Rs 300 crore in the next five years. On the anvil is an investment of Rs 50 crore by 2006 in establishing a ...
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Reliance Info launches fixed wireless telephony
RELIANCE Infocomm Ltd on Wednesday formally unveiled its fixed wire-free phone (FWP) for subscribers in Tamil Nadu circle, which the company officials hope, will push further its current market share up by another 5 per cent to 25 per cent. ...
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Brand Quest
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