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Tuesday, January 11, 2005

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MARKETING

STRATEGY


Andhra Bank, HPCL offer co-branded card
ANDHRA Bank has launched a co-branded petro credit card in alliance with Hindustan Petroleum Corporation Ltd (HPCL) to provide value-added services to the bank's 1.2-crore credit card customers across the country. The Andhra Bank Executive ... More

Emirates extends special fares to Mumbai-NY service
EMIRATES has extended its festive season fares on its recently launched Mumbai to New York air service via Dubai. According to an official release, the airline has extended the special return fares across all classes till March 31 in view of ... More

EVENTS


DNA Networks ties up with 5 sponsors for live events
IT'S all about de-risking the event management business model. Bangalore-based event management company, DNA Networks, has signed on five big brands - Pepsi, Nokia, Hero Honda, Hutch and McDowell's to sponsor some of the popular events on an ... More

ADVERTISING


Ad agency strikes gold with `interiors' unit
ENSURING that a company's identity gets reflected in the office interiors seems to have proved beneficial for Chennai-based advertising agency Umak Resource Communications. Its unit, Pomegranate, formed only about eight months ago to offer ... More

PROMOTIONS & OFFERS


Sponsors make a match of Chennai Open
LAST year, after the three-year association with Tata ended, there was a possibility of Chennai losing out on hosting South-Asia's only ATP tournament as there wasn't a title sponsor. That didn't happen. The State government stepped in and, along ... More

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    RETAILING


  • Numero Uno's new outlet

    PEOPLE


    Vasant Kumar quits Madura Garments
    THERE is more churn in Madura Garments, the country's largest branded apparel company. Mr M. Vasant Kumar who spearheaded the marketing and sales functions of popular brands has quit. He is moving to Dubai-based Landmark Group, which owns the ... More

    NEW PRODUCTS & SERVICES


    Shantha Biotech unveils new vaccine delivery device
    SHANTHA Biotechnics Ltd has announced the availability of its hepatitis-B vaccine, Shanvac-B, in a unique vaccine delivery device called BD Uniject. In a press release, the company said based on proprietary technology developed by the Programme ... More
    Brand Quest


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    Top Stories
    Patents Ordinance 2004 — Relief for generic drug-makers


    Revival of coffee bourse unlikely

    PSBs nonchalant over sunset clause on NPAs

    Synthetic, rayon textile exports may fall short of target

    ADR offerings: Concern over `export of capital market'

    £ 16-b gain from offshoring, says UK trade body chief

    Swaminathan foundation proposes new approach to rehabilitate tsunami victims

    In Focus

    BHEL Disinvestment
    The Yuan Revaluation
    Dabhol power regenerated
    Tracking the rains
    Sethusamudram Canal Project
    India Inc's overseas acquisition
    More

    In Depth

    Gender Justice
    Simple Economics
    Tax Talk
    More

    Looking back
    Jan. 2-Jan. 8
    Govt plans pharmacy chains for making cheap drugs accessible

    Print media outpaces TV in advertising: Adex study

    LG unveils DTH-ready TV range


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