MARKETING
STRATEGY
SriLankan cuts fares to woo Indian passengers
THE national airline of Sri Lanka, SriLankan has joined the growing list of international airlines wooing Indian travellers with never-before low air fares. Targeting high-earning young executives, SriLankan Airlines has announced a 50 per cent ...
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World Luxury Council comes to India
THE international arm of the British Luxury Group, the World Luxury Council (WLC) officially launched its entry into India today. His Royal Highness Prince Michael of Kent visited the Capital and added his stamp of approval to the project. The ...
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Multiplex biz headed for starry times
MULTIPLEXES are offering special rates for morning shows, some are dishing out freebies in the form of popcorn and cola and a few others in Mumbai are running `buy-one-get-one free' schemes. Are these the signs of changing times? The multiplex ...
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Business unusual
With competition hotting up in the business directory industry, a man walks through a thoroughfare in Kochi plugging and selling a business directory.
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