The Hindu Business Line : Content digitisation, broadband to impact media industry: Study

CABLE, satellite operators and content providers will dominate the future of the Indian media and entertainment industry, a study by Ernst & Young has said.

Content digitisation and introduction of broadband technologies are forcing media and entertainment companies to rethink every aspect of their business from intellectual property protection to new models for distribution and revenue creation, E&Y said in its Global Entertainment Report.

The study is based on an industry research including discussions with officials at global majors such as The Walt Disney Company, Viacom, Time Warner, Sony Corporation, Reuters Group, Metro-Goldwyn-Mayer, Liberty Media Corporation and EMI Group.

Some of the findings are that introduction of new industry-altering technologies takes place at an increasingly rapid pace without any slowdown in the rate of consumer adoption.

While free broadcast TV remains one of the most profitable segments of the media and entertainment industry, executives generally see it as the most challenged to thrive and grow in the future.

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