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MARKETING
STRATEGY
Archie's comics on mobiles via Nazara content platform
NAZARA Technologies, mobile content provider for the wireless entertainment world, has sewn up expansion plans that would see the company opening centres in the US and UK shortly and targeting to buy more brands. The company has bagged an ...
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TRENDS
Interactive TV: Moolah for channels, cell cos
WATCHING television is no more for the couch potatoes. Going by the response that television channels are receiving for value added services like voting, online quizzes, and ring tone downloads, interactive television seems to have taken off in ...
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Brand Quest
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