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Our Bureau

Chennai , March 28

FROM being the fifth most-watched Hindi news channel, India TV leapfrogged to the first spot on March 13 — the day it telecast its sting operation involving Bollywood actor Shakti Kapoor.

That day, it managed to garner a share of 22.4 per cent among Hindi news channels, beating Aaj Tak (20.2 per cent), NDTV India (18 per cent), Star News (14 per cent) and Zee News (13.4 per cent).

Data provided by TAM indicates that its relative success continued through the week. India TV, promoted by Mr Rajat Sharma, had a viewership share of 11.5 per cent for the March 13-19 week. It had barely a 7 per cent share the previous week.

However, the channel was back at its fifth position for the entire week. Aaj Tak (with 22.9 per cent), NDTV (19.8 per cent) and Star (17 per cent) were the top three.

The only Hindi news channel, apart from India TV, to gain share on March 13 was NDTV India, which added a marginal 0.4 per cent to its 17.6 per cent share on March 6.

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