![]() Financial Daily from THE HINDU group of publications Friday, Apr 01, 2005 |
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Variety
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Cinema Marketing - Strategy Child-care lounge at Sathyam Cinemas Our Bureau
Chennai , March 31 WANT to go for a movie but don't know what to do with the children? Sathyam Cinemas has a solution it has allied with childcare experts to open Magic Hat, a transit play lounge where parents can leave their children aged between 6 months and 13 years for the few hours they watch movies. Speaking to Business Line, Ms Prabha Karthik, Director, Magic Hat, said the lounge is a supervised place for children to play, learn and have fun. The lounge can accommodate 25 children at a time. There are 10 trained staff members, including the two directors (the other being Ms Helen Dominic), to attend to the children. The facility is meant for Sathyam cinema-goers who will have to pay Rs 125 per child for three hours but others too can avail themselves of this facility at Rs 175 per child for three hours. Snacks are included in this fee. Infants can be accompanied by their own nannies. There are surveillance cameras in every room. Also, parents and children using Magic Hat will be photographed on arrival and children will be handed over only to the person who left the child there. There is a tie-up with Apollo Hospitals for emergency services and in-house first-aid is available. Magic Hat is a fully air-conditioned play area with a ball pit and playground equipment, a mini-theatre playing cartoons and movies, a library, a playstation corner, a sleep area, puzzles and toys. The lounge is open from 10 a.m. to 1 a.m.
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