|
|
MARKETING
ADVERTISING
Bombay Dyeing to shift focus to suitings — Plans a new mega campaign
AFTER relaunching its home linens division, textile major Bombay Dyeing has now decided to focus on its suiting collection. With a new campaign planned later during the year, its ad agency St. Luke's is already working on a mega campaign for the ...
More
OUTLOOK
UB hopes to sell 10 m cases of Bagpiper this fiscal
If the brand meets the projection of 10 million cases in the current year, it would be as big as Radico Khaitan Ltd.
More
TRENDS
Low-cost, no-frills airlines benefit travel agents too
These airlines have roped in travel agents and opened call centres to reach out to a larger segment of travellers.
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
Pick a Winner Stock Market Contest
Top Stories
W. Australian apple growers moving processing to Chennai
SSI production up 8 pc, exports rise 21 p c
Trade to GDP ratio tops 25 pc
Jindal Vijayanagar may raise $500 m to fund expansion
RBI panel for hike in foreign currency export credit rates
STT, Telekom Malaysia plans fail to get approvals — Idea Cellular deal falls through
SCI Q4 net jumps to Rs 611.13 cr
In Focus
BHEL Disinvestment
China's revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
In Depth
Gender Justice
Simple Economics
Tax Talk
Looking back
Jun. 5-Jun. 11
FDA forces Parle to change packaging of its cream biscuits
Overseas funds eye Indian retail pie
Philips has biggest base among consumer durable brands: Survey
`More the options, less the satisfaction'
|
|
