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Our Bureau

Chennai , June 23

HERO Honda Motors Ltd on Thursday launched "Glamour," a 125-cc motorcycle, positioned in what the company believes is an emerging premium segment within the deluxe segment of the motorcycle market.

The company had, a few months ago , launched Super Splendor, also in the deluxe segment, and the Glamour is about Rs 1,600 costlier than the Super Splendor. Like the Super Splendor, the Glamour too sports the "Quantum Core" engine, which was developed by Honda R&D for Hero Honda Motors.

For the Glamour, the company has decided to launch the product in the southern market starting with Chennai before taking it across the country in phases.

Addressing a press conference on the occasion, company officials were confident that sales of the Glamour would pick up and reach 35,000-40,000 units a month over the next six months.

The deluxe segment of the motorcycle industry — essentially bikes featuring 125 cc engines — has models from almost all the manufacturers. According to Mr P.S. Sunder, Headr -Marketing, Hero Honda Motors, the Glamour was a result of market research, which showed a requirement of a motorcycle in the deluxe segment that met qualities such as trendy design, youthful looks, ability to impress others and good mileage and performance.

The Glamour has a trendy visor, bigger fuel tank with flush type tank cap, multi-reflector tail light, tripod instrument panel and new style muffler with heat guard. It comes in four variants with kick and self-start options and drum or disc brakes.

The base version — kick start and drum brakes — costs Rs 44,650 ex-showroom in Chennai.

Mr Brijmohan Lall Munjal, Chairman, Hero Honda Motors, said the Glamour was based on a totally new platform and Mr Atul Sobti, Executive Director - Business Operations, said while the recently-launched Super Splendor, also in the deluxe segment, was functional, the Glamour was more aspirational, has more style- and design-led.

He said that the company was adequately represented in all the three segments of the motorcycle market - price, deluxe and premium.

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