The Hindu Business Line : Wednesday, July 06, 2005

Reader's Digest plans desi version
READER'S DIGEST is exploring the possibility of launching a vernacular edition under a new brand. Targeting a new socio-economic segment, the edition is expected to be an Indian version of the mother brand with a cover price, which will ... More

LG to implement cluster model to make India AC hub
IN a bid to make its Indian subsidiary a regional export hub for air-conditioners, LG Electronics is in the process of implementing a "cluster" strategy at its upcoming facility located in Pune. The company has got component supply firms, both ... More

Audiobooks co Karadi Tales plans to enter film, TV space
KARADI Tales Company, the Chennai-based publisher of audiobooks, is bullish about its future. Banking big on its plans to enter film and television production, beef up presence in the US and produce more books for adults, Karadi hopes to make a ... More

MARKET SHARES

Star Ananda gains 52 pc market share
NEW DELHI: Bengali news channel, Star Ananda has achieved 52 per cent market share in Kolkata and 49 per cent share of the West Bengal market across all news channels in the fourth week of its launch. As per the latest ratings, Star ... More

RETAILING

Reid & Taylor plans to add 10-15 stores by year-end
REID & Taylor, S Kumars Nationwide Ltd's premium ready to-wear clothing brand, is exploring the idea of marketing its products in upscale multi-brand outlets. This will be in addition to its emphasis on its own store format. According to Mr ... More

Osim India plans expansion
NEW DELHI: Osim India, which markets Singapore-based Osim International Ltd's life style products, has earmarked Rs 25 crore to open 50 outlets across the country in the next three years. It is planning to open their 10 more exclusive ... More

MARKETING RESEARCH

Young Indian plays deciding role in family matters: Study
THE young Indian is extremely optimistic and bullish about the future, even as he believes that changes in the social fabric and governance are critical towards changing the world order. This came across as one of the findings in the `Young ... More

TRENDS

Computer sales sluggish, says MAIT study
EVEN as India positions itself as a hardware destination for global giants, the news back home is not too encouraging. Falling short of the annual target of 4 million units, the computer sales in the country clocked 3.63 million units in ... More

NEW PRODUCTS & SERVICES

Goodcare Pharma launches `Livgood'
GOODCARE Pharma Pvt Ltd, a member of the Ayurvedic products Baidyanath Group, engaged in OTC products for lifestyle related diseases such as stress, diabetes etc, under the Indian system of medicine, today nationally launched its product ... More

Gillette bid to push for twin-blade razor sales
GILLETTE India Ltd has decided to focus on sales of twin blade razors with a view to ensuring higher realisations from unit sales, according to Mr Sumeet Narang, Gillette India Ltd's Regional Business Manager (Blades & Razors) in-charge-of India More

P&G launches Head & Shoulders aloe vera variant
P&G has stretched its anti-dandruff shampoo brand of Head & Shoulders to an aloe vera variant. The FMCG major is unleashing a new ad film featuring Preity Zinta for the H&S brand which has been made by Saatchi & Saatchi in Bangkok. More

Water-purifier launched
KOCHI: The Mumbai-based Filfab Corporation has launched Dolphin Ultra Filtration brand of domestic water-purifiers in the Kerala market. Priced at Rs 6,000, exclusive of taxes, the product is developed and patented by the Bhaba Atomic ... More

Brand Quest

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