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Industry & Economy - Rural Development


GramIT to take BPO to rural hinterlands

Our Bureau


The Chief Minister, Dr Y.S. Rajasekhara Reddy, and Mr B. Ramalinga Raju, Chairman, Satyam Computers, on their way to inaugurate `Gram IT', a new concept in business process outsourcing, which is to be operated from towns and villages of the State, in Hyderabad on Wednesday. - P.V. Sivakumar

Hyderabad, Aug.10

THE Byrraju Foundation, a non-profit organisation promoted by Satyam Computer Services Ltd, has launched GramIT, which takes business process outsourcing to unemployed youth in villages.

Andhra Pradesh Chief Minister, DrY.S. Rajashekhara Reddy inaugurated the technology initiative through a video-conference.

The first centre was launched at Jelli Kakinada, about 25 km from Bheemvaram in West Godavari district.

GramIT seeks to engage educated rural youth in the new economy by promoting BPO services in villages.

Selected candidates would be provided free training in computer skills, general awareness, process ability, and spoken and written English.

After training, they would work at the GramIT centres, which will serve as back-offices for Indian companies, governments and other institutions.

Typically, each GramIT centre will be a 50-seater facility, employing 100 people in two shifts. They will initially undertake transaction processing and subsequently offer voice processing services.

The Lead Partner at Byrraju Foundation, Mr P.K. Madhav, said the foundation proposed to set up similar centres in other adopted villages.

The centre at Jelli Kakinada employs 200 youth from the village who would have otherwise moved to cities in search of job opportunities.

As the first customer, Satyam Computer has outsourced some of its internal processes in human resources, bookkeeping and administration.

Several leading corporates and institutions have also offered to support the initiative.

The Chairman of Satyam Computer, Mr B. Ramalinga Raju, said the foundation had in a short span of time taken up development work in 150 villages.

It aimed to reach another 250 villages and 2 million people in the future.

The GramIT centres will be set up as cooperative societies, acting as franchisees of Byrraju foundation.

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