Financial Daily from THE HINDU group of publications
Tuesday, Aug 23, 2005
Financial Daily from THE HINDU group of publications Tuesday, Aug 23, 2005 |
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Money & Banking
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Life Insurance Marketing - New Products & Services Birla Sun Life launches single premium plan Our Bureau
Mumbai , Aug 22 BIRLA Sun Life Insurance has launched a single premium plan called "Prime Life". The entry age for the plan is a minimum of 30 days and a maximum of 65 years. While the minimum premium is Rs 20,000, the face amount of the policy is 150 per cent of the single premium amount. In a press release, Mr Nani Javeri, CEO, said, "The life insurance industry must also cater to the varying financial needs of individuals at different stages of their life cycle. "We have witnessed a growing preference from one segment in the market for single premium investment plans. "Prime Life is targeted at customers in this market segment".
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