The Hindu Business Line : rmg david bags India Broadcast ad account

RMG DAVID has bagged the advertising account of Rajdeep Sardesai's India Broadcast News. The account will be handled out of rmg david's Delhi office. The pitch saw reportedly seven national advertising agencies present their strategy for the new English news channel promoted by the TV18 group.

Mr Josy Paul, National Chairman and Creative Head, rmg-david, said, "When we went into the pitch we were a bit nervous... wondering if Rajdeep would grill us like he does politicians. Thankfully, he and the team gave us the freedom to speak our minds. They gave us the space to be ourselves. It helped that we had an idea that gave us a lot of energy. Together, the effect was electric. It feels fantastic when you see clients clap and nod in agreement."

Mr Ajay Chacko, Head, Marketing, TV18, said, "We were looking for perspective and a set of people who knew what we stood for. I think rmg-david came out shining on both counts. We hope to see some outstanding work from rmg-david in the coming months."

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